Ranking Criteria
and Evaluation of Sites
Our editors follow and look for certain parameters given below to rank
sites that are included in our directory. We do not accept all sites by
default and we reject almost 80% of the submissions we get. Please also note that we dont want to depend on PageRank(TM)
assigned by Google or other algorithms used by various search engines and the ranking is assigned independent of these machine algorithms solely by human editors.
Ranking Parameters we look for:
- Domain Name - 60%
- Quality - 80%
- Content - 90%
- Relevance of Keywords - 30%
- Relevance of Category Submitted - 40%
- Site Presentation - 50%
Your Rank will be " mean weighted rank" based on above
parameters assigned by our editors after reviewing your site.
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Here are the tips and information what our editors will look for in your
site, so that you can greatly improve your site ranking with our editors.
1. Domain Names
Domain names are the most important when comes to identifying your site.
Our editor will assign a domain name rank to your site. We look for the
following characteristics in the domain names.
- How well the domain name chosen, given the site is business, commercial
or non profit or country specific sites?
- Is it short, attractive and consistent with the site content?
- Is the domain country specific (.uk, .de, etc..) ?
- Is the domain attractive, easy to remember or eyecatching ?
For example if you have a site "xyzwebhost.co.uk",
that is related to "web hosting" in United Kingdom, and if you
submit to
/Computers/Internet/Web-Hosting/Regional /United-Kingdom/
and NOT to general category
/Computers/Internet/Web-Hosting/
the editor will give you good ranking for the .uk extension in the domain
and the submitted category.
Similarly goes for non-profit (.org), commercial (.com,.net) etc.. We
anticipate sites providing good content having .info as
the extension.
Note: Please note
that since we are getting hundreds of submissions, and since each
editor will go through big list sorted by domain names, so if you
have good domain name, it will attract our editor and therefore
your chance of getting accepted is very high.
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2. Quality
The quality of a site cannot be truly measured by any search engines
none other than humans themselves. Our editors analyse/look for the following
parameters before assigning a quality rank to a site.
- Usefulness of the site.
- Uniqueness of the information available.
- SPAM Free and Friendly Advertising.
- Site is complete (without any weak/incomplete information)
- Neat, clean and user friendly site layout.
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The following are the reasons that will reduce or have
an impact on the quality of the site.
- Readability is poor.
- Too much advertising / SPAM content.
- Sites having no credibility information such as full contact
address (especially for commercial, corporate , shopping sites..)
properly mentioned with telephone number. Please note that quoting
contact address in your website does make your site visitors
trust you. Always try to include some kind of creditbility
information on your site like BBB online reliability, Verisign/Geotrust SSL,
Privacy Protected, Live Chat etc.. which the editor would expect
- No proper customer service. (For example we expect shopping
sites/online stores offer live chat, phone support for customers)
- No proper site perimeters (about us, sitemap, contact, privacy
policy, terms etc..)
- Incomplete sites where links dont work properly.
- No real content.
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3. Content
People are looking for plenty of information be it corporate information,
product description or tutorials. Content is King. No site would serve
the needs of users without some nice informative and descriptive content.
We give 90% of weight for the available content in your site and the rank assigned by our editors.
Tips
- Include plenty of content in your website.
- Make it easy to understand.
- Keep the content well organised, with easy to find navigational
links.
- If you are selling a product, pour in all kinds of product information
(statistics, market data) that will please or convince the buyer.
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4. Keywords
All that is required is 3 or 4 key words or single keyphrase
to describe your entire site for search engines. Include the
keywords that you would bid or use in "Google Adwords" or "Overture
Search" that would make your site unique. Dont SPAM Keywords.
5. Category Relevance
Imagine the frustration our editors get into if 90% of the submission
requests to be listed in faulty / inappropriate directories. So, if we
get 100 submissions per day and out of that 90 sites were submitted to
inappropriate or unsuitable directory. On an average our editors spend about 4 minutes
per site to locate and include in proper directory, which indeed would take about
360 min (6 hrs) man hours of time. Unfortunately we are only small community
of editors without proper resources. So please understand this and submit
into the proper directory.
While submitting to the category, you have to ask yourself
"How well your site matches the category and along with other sites
present in the category?"
here are the tips..
Tips
- Delve deep or Dig deep to the bottom most directory.
- Always avoid TOP level or WORLD directories
- Do not submit to /World/ unless your site provides
information about geography or country related information.
- If you dont find the category you want, use search feature
- Submit to the most appropriate level category
you think If you cannot find the right directory then tell
the editor in "suggested category"
while submitting.. If necessary, editor will create new directories
for your site to be included.
- If your site is regional or country specific,
then
All country specific or regional sites, must be submitted to
a category that start with "@Country".
First dig deep into general deepest subcategory, then
select /Regional/<your country>/. All our sub categories
by default contain "@Regional" present.
For example, if your site offers web hosting in United
Kingdom, then this is the proper way to submit: Top
> Computers > Internet > Web_Hosting > Regional
> United_Kingdom
If you submit to incorrect or non
related or top level directory your submission will have 95% of
chance in getting rejected, like any other submission. |
6. Site Presentation
We also give importance to site presentation while evaluating sites.
If you have nice site look, good web design, good navigation and friendly
graphics, then you have good chances of getting included
in our directory.
7. Interpreting the Scores
For most of the included sites, our editors will assign domain,quality,content,keyword
and site presentation scores after manually reviewing each individual
site. This guide will help you to understand on scores assigned so that
you can improve or increase the editor assigned scores.
Given scores will normally assigned 5 and the maximum possible score
is 9. Score of 10 will be given to very exceptional and most popular sites.
Of all the factors, the quality score is the most important, because we
look for trusted sites with full contact addres, SSL, BBB report, Credit
cards and other information that convince an editor for the veracity of
the site. The other important factors which our editors will look for
is content, domain name and site presentation which also contributes significantly
for the importance of your site. Keyword factor is least considered and
can be ignored.
Please follow the given table for interpretation of scores.
Quality Score Interpretation
Please note that excessively used adsense ads and affiliate links will
reduce the quality score of your site.
Score |
Quality Class |
Description |
5 |
Average |
1. No contact address
2. Limited quality information
3. Not trusted site. |
6 |
Medium |
1. No contact address.
2. Average quality information.
3. Not trusted site. |
7 |
Good |
1. Contact address.
2. Average quality information.
3. Trusted site. |
8 |
Very Good |
1. Full contact address
2. Good quality information
3. Good visual presentation
4. VISA/Mastercard credit card acceptance.
5. SSL (Secure certificate) with Verisign/Comodo trust seal.
6. Trusted site
7. Spam free |
9 |
High Quality |
1. Full contact address.
2. Excellent quality information.
3. Good visual presentation
4. VISA/Mastercard credit card acceptance
5. SSL (Secure certificate) with Verisign/Comodo trust seal.
6. Trusted site.
7. BBB reliability report
8. Excellent customer service with phone/live chat.
9. Spam free. |
Content Score Interpretation
Our editors will look for quality and relevant content in your site.
Please note that excessively used adsense ads and affiliate links will
reduce the quality score of your site.
Score |
Content Class |
5 |
Average |
6 |
Medium |
7 |
Good |
8 |
Very Good |
9 |
High Quality |
Content Score Interpretation
Score |
Content Class |
5 |
Average |
6 |
Medium |
7 |
Good |
8 |
Very Good |
9 |
High Quality |
Domain Score Interpretation
Our editors will look for short, easy to remember, spam free domain names
and scores will be assigned accordingly. The scoring for domain names
is introduced to fight against new kind of spam "domain name spam"
which most search engines face recently. We normally assign a default
score of 7 to most sites. Please note that we prefer regional/country
specific domains compared to general TLDs.
Score |
Class |
Description |
7 |
Good |
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8 |
Very Good |
1. Domain relevant to site.
2 . Properly chosen type (.info/.com/.org) for commercial or non-profit.
3 . Regional/Country specific domain (.uk,.de,.ca,.au)
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9 |
High Quality |
1. Domain relevant to site.
2. Short and descriptive.
3. Easy to remember.
4 . Properly chosen type (.info/.com/.org) for commercial or non-profit.
5 . Regional/Country specific domain (.uk,.de,.ca,.au). |
8. Sample Report - Editors Comment
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URL: http://www.europebanks.info
Title: EuropeBanks.Info
Description: Online directory listing of banks
in Europe.
Directory: /Business/Banking/Finance/Banking/Banks/Directories/
Editor Comment:
1. Domain Name:
Look at the domain name "europe banks"
and its extension ".info". How well the
domain name chosen and look at its extension .info
? Isnt the whole domain name instantly tells what this site is all
about ? Further, the creator of the site promises to provide valuable
content and rich information about "europe banks" by chosing
".info" domain name not
TLD's (.com, .net .org). Is'nt the chosen domain
very appealing and instantly reflects the context?
2. Content and Site design:
Look at this site content. This site provides full listing of almost
all banks in europe, with all available possible information. Further
this site tells any user how to send or make payments in europe.
This site is well presented as well with well written title on each
individual page. How well the content of this site relates to the
chosen domain name? Also, if you closely observe the site the advertising
ads dont annoy or irrate a reader and presented in a friendly way.
3. Title and Description:
When submitted to the directory the promoter of this site, has
kept it very short and instantly tells the editor about his site
in few well written excellent description words. It is very
important to tell the editor in description what exactly your site
is all about in few short words?
4. Submission Category.
If you closely observe the submitted directory, it is the most
appropriate? Since this particular site gives only information and
links to banks in europe, and it is not a bank it cannot fit into
"banking" or "banks". It only fits into "/banking/banks/directories/"
category where all other listings in this category are of same type
(listing of banks) |
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